Results-driven
We price on outcomes — CPI, CPA, CPR and CPD — so you pay for growth, not guesswork.
Performance marketing & ad-tech
Growth, powered by performance.
SkyPlay Media is a results-driven performance marketing and ad-tech company. We help advertisers and app developers grow efficiently through data-driven user acquisition, retention and premium traffic.
Spend today$18,420pacing 96%
Installs6,214▲ 12.4%
eCPI$2.96▼ 8.1%
ROAS D7142%▲ 6.3%
Conversions vs. target
Conversions Target
Channel mix
Invalid traffic filtered4,382 requests today
Channels & platforms we activate across
Google Ads
AdMob
Unity
Google Marketing Platform
App Store
Google Analytics
Google Ad Manager 360We combine analytics, AI-driven optimization and fraud prevention with real-time reporting and dedicated account management — so every campaign is built to grow.
Why SkyPlay Media
Data-driven
Analytics guide every decision, from audience and channel to bid, creative and budget.
Premium traffic
Quality supply from DSPs, SSPs, in-app, CTV, programmatic and retargeting channels.
AI-powered optimization
Models shift bids and budgets toward what converts, continuously and automatically.
Fraud prevention
Multi-layer protection keeps spend on real users — for higher ROI and lower fraud rates.
Transparent & accountable
Real-time reporting and a dedicated account manager who knows your goals.
Who we help
One partner.
Three ways to grow.
Whether you buy media, build apps or want to partner with us, SkyPlay Media plugs into your growth model with the right traffic, the right pricing and the right technology.
For advertisers
Acquire customers at a predictable cost
Outcome-based campaigns priced on CPA, CPR or CPD across premium web, in-app and connected TV inventory.
Explore performance For app developersScale installs that actually stick
Mobile user acquisition and retention on CPI and CPA — optimized for retention, ROAS and lifetime value, not vanity installs.
Explore app growth For partnersCollaborate with our properties
We operate SEO-driven publishing properties with organic Tier-1 audiences — and welcome demand, ad-tech and advertiser partnerships.
Explore partnershipsCore expertise
Everything you need to grow.
One accountable partner.
Media, technology and people working as one — so every dollar you spend is tracked, protected and optimized.
Performance marketing & growth advertising
Campaigns engineered around your KPIs and priced on results — you pay for installs, actions, registrations or deposits, never for promises.
Mobile UA & retention
Reach high-intent users across top in-app inventory, then re-engage them to lift retention and LTV.
Programmatic, CTV & retargeting
Premium inventory through leading DSPs and SSPs — open web, in-app and connected TV.
Owned publishing properties
Our own SEO-driven utility and content sites attract high-quality organic audiences across the US, UK, Canada and Europe.
AI-powered optimization
Machine-learning bid and budget allocation that shifts spend toward what converts, in real time.
Fraud prevention
Multi-layer IVT filtering, bot detection and anomaly monitoring keep every dollar on real people.
Real-time reporting
Transparent dashboards with granular data — down to source, creative and geo.
Dedicated account management
A named growth team that knows your goals, reports proactively and answers fast.
Pricing models
Pay for outcomes.
Not promises.
Four performance models, one principle: you only pay when something valuable happens.
CPICost per install
You pay when a user installs your app. Built for scaling downloads with quality controls on retention and post-install events.
CPACost per action
You pay when a user completes the action you define — a purchase, subscription, trial start or level reached.
CPRCost per registration
You pay for every verified sign-up. Ideal for lead generation, marketplaces and account-based funnels.
CPDCost per deposit
You pay when a new user makes a first deposit — designed for fintech, trading and other deposit-driven funnels.
Not sure which model fits?
Tell us your goals and unit economics — we’ll recommend a model and a test plan.
Send a campaign briefInteractive demo
See programmatic
in motion.
Every time a page or app loads, an auction runs in milliseconds. Run one yourself — set a floor price, switch fraud filtering on or off, and watch how demand competes for an impression.
1Ad request
300 × 250 ad slot
2Bids from demand partners
Floor
3Result
Press Run auction to simulate an impression.
Auctions0
Avg. clearing—
Fill rate—
IVT blocked0
Illustrative simulation for education. Demand partner names, bids and timings are randomly generated.
Ad formats
Formats that perform.
And respect the user.
Opt-in · Full-screen video
Rewarded video
Users choose to watch a short video in exchange for an in-app reward. Because the view is opt-in, attention and completion are exceptionally high.
Best for
Transparency
Every metric.
In real time.
See exactly where your money goes and what it returns. Our reporting breaks performance down by source, format, creative and geo — refreshed continuously.
Campaign performanceSample data
Last 14 days
Conversions per day
By geo
By source
Full-funnel visibility
Impressions to revenue, with source-level detail and no black boxes.
AI optimization
Models re-weight bids and budgets continuously toward what converts.
Fraud prevention
Pre-bid and post-bid filtering for bots, click spam and install fraud.
A real team
Dedicated account managers with proactive reporting and fast answers.
How we work
From first call
to full scale.
A disciplined, test-and-scale approach that protects your budget while finding the channels that grow you.
Book a strategy call-
01
Discover
We map your goals, KPIs, target geos, tracking and unit economics — so success is defined before a dollar is spent.
-
02
Launch
A controlled test campaign across the sources and formats most likely to hit your targets, with fraud filters on from day one.
-
03
Optimize
AI-driven bidding, creative testing and source pruning, reviewed daily by your account team.
-
04
Scale
Budget moves to what works. You get transparent reporting and a growth plan for the next quarter.
Markets
Premium audiences.
Tier-1 markets.
Tier-1 reach across the United States, United Kingdom, Canada and Europe — with global coverage when your growth goes further.
- United StatesWeb · In-app · CTV
- United KingdomWeb · In-app · CTV
- CanadaWeb · In-app
- EuropeWeb · In-app · CTV
From the blog
Latest insights.
From the people running the campaigns.
FAQ
Questions, answered.
What does SkyPlay Media do?
We’re a results-driven performance marketing and ad-tech company. For advertisers and app developers we run outcome-based acquisition and retention campaigns; we also operate our own SEO-driven publishing properties. Everything is backed by analytics, AI-driven optimization, fraud prevention, real-time reporting and dedicated account management.
Which pricing models do you offer?
CPI (cost per install), CPA (cost per action), CPR (cost per registration) and CPD (cost per deposit). We recommend a model based on your funnel, margins and tracking setup.
Can we partner with you?
Yes. We operate a portfolio of SEO-driven publishing properties with organic audiences in the US, UK, Canada and Europe, and we welcome collaborations with demand partners, SSPs, ad networks, ad-tech platforms, agencies and advertisers. Use the partnership form to get in touch.
How do you prevent ad fraud?
We combine pre-bid filtering, bot and anomaly detection, source-level monitoring and post-install validation. Suspicious sources are paused and excluded, and invalid activity is removed from billing.
Which channels and markets do you cover?
Programmatic (DSPs and SSPs), in-app, connected TV, open web and retargeting — with a focus on the United States, United Kingdom, Canada and Europe, plus global reach on request.
Is there a minimum budget?
Budgets are scoped to your goals. Share your targets in a campaign brief and we’ll recommend a test plan that makes sense for your stage.
How quickly can we get started?
After a short onboarding — goals, tracking and creatives — campaigns can go live quickly. We’ll give you a concrete timeline on our first call.
Let’s talk
Let’s build growth,
powered by performance.
Tell us where you want to go. A specialist will get back to you within one business day with ideas, not a sales script.
- Free strategy session with a growth specialist
- Recommendations tailored to your KPIs and markets
- A clear proposal: pricing model, channels and a test plan